A campaign that changes a point of view
After a successful promotion campaign last year (see project), how can the Figaro continue to stand out and increase the number of its premium offer subscribers ?
Sharpen your arguments,
A campaign that entices curiosity.
The new campaign promotes journalists’ work who give their readers the information required to confirm what they believe on a daily basis. The campaign invited readers to “hone their analytical mind” and “sharpen their arguments”.
- Digital campaign
- Relayed on social media