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A campaign that changes a point of view

Le-Figaro-campagne-Affûtez-vos-arguments

Challenge

After a successful promotion campaign last year (see project), how can the Figaro continue to stand out and increase the number of its premium offer subscribers ?

Idea

Sharpen your arguments,

A campaign that entices curiosity.

The new campaign promotes journalists’ work who give their readers the information required to confirm what they believe on a daily basis. The campaign invited readers to “hone their analytical mind” and “sharpen their arguments”.

 

Le-Figaro-campagne-Affûtez-vos-arguments

Plan

  • Digital campaign
  • Display
  • Relayed on social media 

Results

Additional subscribers
37%
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