A campaign where time stands still

Challenge
Moët & Chandon champagnes have been able to stand out through a continuous search for excellence. How can these prestige be lent to the great champagnes while respecting the Evin law on alcohol advertising ?
Idea
Make each moment unforgettable,
A moving campaign.
The agency designed a 3-part campaign, each expressing a pillar of the brand: glamour, success and generosity. The tasting moments are magical, they are suspended moments. Each moment is marked in time to emphasise the projection effect sought. The public is invited to enjoy a brand-new experience for the senses thanks to immersive and moving images.



Plan
- 3 campaigns
- Stories, posts, canvas
- Adapted across the whole of the digital ecosystem (Pinterest, Instagram, Facebook).
Results
Reach
+14M
CPM divided by
2,5