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A campaign where time stands still

Moët&Chandon-Des-instants-inoubliables

Challenge

Moët & Chandon champagnes have been able to stand out through a continuous search for excellence. How can these prestige be lent to the great champagnes while respecting the Evin law on alcohol advertising ?

Idea

Make each moment unforgettable,

A moving campaign.

The agency designed a 3-part campaign, each expressing a pillar of the brand: glamour, success and generosity. The tasting moments are magical, they are suspended moments. Each moment is marked in time to emphasise the projection effect sought. The public is invited to enjoy a brand-new experience for the senses thanks to immersive and moving images.

 

Moët&Chandon-Des-instants-inoubliables
Moët&Chandon-Des-instants-inoubliables
Moët&Chandon-Des-instants-inoubliables

Plan

  • 3 campaigns
  • Stories, posts, canvas
  • Adapted across the whole of the digital ecosystem (Pinterest, Instagram, Facebook).

Results

Reach
+14M
CPM divided by
2,5
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