Challenge

Moët & Chandon champagnes have been able to stand out through a continuous search for excellence. How can these prestige be lent to the great champagnes while respecting the Evin law on alcohol advertising ?

Idea

Make each moment unforgettable,

A moving campaign.

The agency designed a 3-part campaign, each expressing a pillar of the brand: glamour, success and generosity. The tasting moments are magical, they are suspended moments. Each moment is marked in time to emphasise the projection effect sought. The public is invited to enjoy a brand-new experience for the senses thanks to immersive and moving images.