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An operation to bring connections closer together while in lockdown

Facebook-campagne-Ensemble-à-la-maison

Challenge

In the trail of postponements or cancellations of concerts set off by the Coronavirus crisis, artists got onboard with live shows through social media or in empty venues. These initiatives had the intention of maintaining a direct and friendly connection with fans. Facebook and Instagram decided to surf the phenomenon with the operation #togetherathome. Their aim was to support artists and institutions in their process creating brand-new content Live by sharing it on the Facebook France page. What identity could be designed to support this action ?

Idea

Together at home,

A down-to-earth graphic identity.

The logotype designed is handwritten, within everyone’s reach. The movement was spontaneous, like the initiatives set up. Use of the hashtag in the background enabled the community to be gathered together around a mission: staying at home, but also enjoying brand-new concerts.

 

 

Facebook-campagne-Ensemble-à-la-maison
Facebook-campagne-Ensemble-à-la-maison
Facebook-campagne-Ensemble-à-la-maison

Plan

  • Visual identity
  • Launch video
  • Digital rollout 

Results

Interactions
14M
Publications
+6000
Facebook Live
1600
Videos seen with #Ensembleàlamaison
315M
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