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Festive campaigns

Challenge

Hoist the sails of the new Captain Morgan campaign by Rébellion. The agency assisted Captain Morgan’s team in defining its social media strategy. 

 

Idea

Captain Morgan,

The Captain’s spirit

 

To do so, the Rébellion agency came up with sharp and honed phrases reflecting the Captain’s spirit and his sword. It also immortalised moments enjoying the drink, which go with sharing and good times. 

For its two other spirits, Black Spiced and Original Spiced Gold, Captain Morgan looks to those who want to have a different experience, closer to that of a cocktail with spicy notes. 

This time Rébellion created an ambiance that’s both enchanting and modern with different light effects on the bottle. 

Plan

  • Strategy 
  • Global campaign
  • Social media
  • Brand content
  • 2 films
  • Twenty or so posts
  • A dozen variations

Results

Views on Youtube
5M
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