A colourful and bright campaign
The luxury industry is not always used to e-commerce practices, which consumers can find to be an attempt to bring luxury down to the general public’s level. Consequently, how can the LVMH product and service lifestyle experience be conveyed on an e-commerce platform ?
a colourful and bright campaign
As the new LVMH wines and spirits e-commerce platform, Clos 19 was the first online platform dedicated to champagne, wine and the art of living with many luxury services proposed on the platform (cellar tours, tastings and masterclasses at home, etc.). This diversity had to be appreciated while respecting luxury codes.
We produced the strategic and operational development of Clos 19’s full digital ecosystem and all the content on the e-commerce platform and social media.
One obsession: illustrate the moments products are enjoyed every day in the best way, enhanced by the experience LVMH products offers. Images with sunny light showing moments of sharing in different colourful ambiences all while showing food and wine pairings recommended by the brand.
- Launch strategy
- Global campaign
- Brand content