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A video series that prompts a desire to go away somewhere right there and then.

Challenge

Club Med has not always been seen as a travel destination that provides experiences, and sometimes suffers from a staid image that doesn’t reflect all the different experiences that can be enjoyed there. 

Idea

“Amazing weeks” 

A video series that prompts a desire to go somewhere right there and then.

More and more holidaymakers like to combine discovery, exploring and passion. That’s perfect as Club Med is organising 6 themed weeks: yoga, mountain-biking, culture, well-being… something for everyone. 

To show how exceptional these weeks are, we renamed them the “Amazing Weeks” and came up with a series of promotional videos that showcase what activities are on the programme as well as the experts who will take guests through the activities. 

Plan

  • Strategy
  • Digital campaign
  • Brand content
  • Series of 8 videos
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