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A campaign to show one’s personality

Challenge

Haig Club, developed in partnership between David Beckham and Moët Hennessy Diageo, is an unconventional whiskey, especially due to its blue bottle which breaks with market standards. How to become the most hyped spirit of the 25/35 years old by breaking the traditional codes of whiskey?

Idea

Everyone has their own style,

A campaign to show one’s personality.

The agency supported Haig Club Clubman in expressing its position in France by defining its brand signature: “Everyone has their own style”. The campaign designed for it brought it to life. It encourages each individual to proudly show their personality, particularly through a selection of cocktails. Therefore 3 “styles” were therefore thought of and highlighted in this campaign. Are you more Lemon, Peach or Fashion? Even if the style changes, Haig Club Clubman whisky stays at the core of the experience.

The campaign highlights the very unique bottle, with a streamlined design, stepping away from the traditional market codes.

 

Plan

  • 3 OOH and DOOH
  • 10 “Mixology” and “Experience” stories
  • 5 beauty shots
  • Social media
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