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What if you smiled at your car mechanic for once ?

IRP-AUTO-Objectif-courtoisie

Challenge

It’s well known, when you go to the garage, it’s because something’s wrong with your car, rarely just for a routine check. And unfortunately “something’s wrong” can mean tension. How can you welcome your clients in a more relaxed atmosphere ?

Idea

Mission politeness,

A campaign that creates smiles.

A series of funny posters was designed with the message “there are no miracle solutions to impoliteness or bad moods, but making a joking or smiling can be a good start”. The campaign was in two phases. The first was thought of in the form of riddles, the second literally makes fun of annoyed faces.

 

IRP-AUTO-Objectif-courtoisie
IRP-AUTO-Objectif-courtoisie
IRP-AUTO-Objectif-courtoisie

Plan

  • Poster campaign
  • 6 formats
  • Rollout in partner centres
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