A new identity to always be one step ahead Challenge



La Financière de l’Échiquier manages a range of investment funds invested in the many stock markets, company bonds and convertible bonds, for private and institutional investors. LFDE is an established stakeholder, a reference in its sector. How can that be conveyed through its graphic identity ?


La Financière de l’Échiquier

An identity that moves lines.


The new visual identity is closer to La Financière de l’Échiquier’s image, serious, transparent and modern. The centrepiece is encased in a frame to recall the company’s solidity and stability. LFDE knows the contours of each market. The identity recalls its French grounding thanks to the use of blue, white and a touch of red.



  • Visual identity
  • Graphic charter
  • Rollout


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