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A new identity to always be one step ahead Challenge

LFDE-campagne-identité-graphique

Challenge

La Financière de l’Échiquier manages a range of investment funds invested in the many stock markets, company bonds and convertible bonds, for private and institutional investors. LFDE is an established stakeholder, a reference in its sector. How can that be conveyed through its graphic identity ?

Idea

La Financière de l’Échiquier

An identity that moves lines.

 

The new visual identity is closer to La Financière de l’Échiquier’s image, serious, transparent and modern. The centrepiece is encased in a frame to recall the company’s solidity and stability. LFDE knows the contours of each market. The identity recalls its French grounding thanks to the use of blue, white and a touch of red.

 

Plan

  • Visual identity
  • Graphic charter
  • Rollout

Results

Listening on the podcast "Un pied devant l'autre"
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