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The South is a live show

Challenge

The four theaters that make up this group are in the middle of Aix-en-Provence and Marseille. They are part of the key experiences to be lived just a few steps from home. After two difficult years linked to the pandemic context, Rébellion and Les Théâtres wanted to celebrate the joy of returning to the stage.

Idea

« Oh Oui ! »

A campaign that features colorful personalities in the sunny streets of the South.

The campaign recalls the missions as a major cultural actor: to seek, to awaken, to shake up, to entertain, to gather.
The agency called on the photographer Agathe Hernandez to capture moments of theatrical life and thus mark a renewal of the brand’s identity through a photographic treatment.
It can be seen on billboards in the streets of Marseille and Aix-en-Provence, and a 2-meter brochure is also available for viewing at events. This new territory is visible on some sixty on and off-line media.

 

 

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