Culture is like chocolate, we've really missed it during this unexpected diet.
The French are impatiently awaiting the reopening of cultural venues, as evidenced by the fact that nearly 60% declared last April that they had felt a loss of morale due to theatre closures (survey by the Gece polling institute).
How do we create an event around the reopening of cultural venues?
Une campagne qui invite à se retrouver pour rire, chanter, pleurer, ENSEMBLE ! (Laugh, sing, cry, TOGETHER!)
To mark the reopening of theatres, the agency has devised a global campaign featuring characters from all walks of life who are happy to come together for a show.
The 2021-2022 season was unveiled on the Les Théâtres YouTube channel and live from the stage of the Grand Théâtre de Provence. It can also be seen on billboards in the streets of Aix-en-Provence and Marseille as well as online with the creation of themed videos. A series of posters has been designed to promote specific offers and services. This new identity will come to life throughout the year in around forty media, including a 100-page brochure.
- Visual creation
- Brand Content
- + de 40 media