Challenge

Lightinderm is part of the latest dermatological technologies. Its efficacy is 3 times more than a usual skincare product, and all women that tested it were convinced by using it. How could this new technology be revealed to the general public ?

Idea

Launch of Lightinderm,

A campaign that takes care of you

This first intervention highlights the product and its benefits. The streamlined, soft and aesthetic treatment promotes the technological innovation. In a very neutral way, the campaign designed as video capsules gets straight to the point: its efficacy.