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The Houses reveal themselves through an IGTV series

LVMH-campagne-Summer-Secrets

Challenge

The summer is a period conducive to disconnecting, when we look for lighter content. How do you set off the interest of LVMH’s digital targets during this period all while keeping the Group’s high standards?

Idea

Summer Secrets,

A series available on IGTV.

Did you know that House’s most surprising stories are often the least known? The series that was designed presents unreleased stories about the Houses. From the idea Megan Markle’s wedding dress came from to the explanation of who made avenue Montaigne the biggest fashion reference point, each episode being thought of make the LVMH community curious during the summer period.

 

Plan

  • 12 episodes
  • Quizz 

Results

Organic impressions
1M
Engagement rate
7,4%
Completion rate
96%
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