Because it smells like spring...
In stores, consumers have a sensory experience of the product, benefiting from the expertise of the sales staff, a decorative environment bearing the brand’s attributes and even an audio identity. Online, immersion is more difficult to create, not to mention the difficulty of appreciating the product without being able to smell it. How do you embody the fragrance and bring the brand’s story to life digitally?
“Out of the bottle”
is a poetic series where perfumer Francis Kurkdjian reveals his vision and inspirations.
Each episode is designed as a 3 to 5 minute journey into the designer’s world. Francis Kurkdjian confides in us, as we discover his voice, his writings and his universe. This series teaches us about this extraordinary creator and his great sensitivity to the nature of society, to the behaviour he observes in the street, to art…
The first episode, “How to dress with scents?” is available on the Maison Francis Kurkdjian Instagram page, but also as a podcast on several streaming platforms such as Deezer and Spotify.
- Social media
- Brand content