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Children take the plunge

Challenge

Petit Bateau has been committed for several years to raising awareness among the youngest children about the important environmental causes. This time Petit Bateau collaborates with the Water Family association, in charge of raising awareness among children about the importance of water and the preservation of all living organisms.

Idea

Children give a lesson to adults in a very special class:

“The Watercourse”

 

1 child aware means 7 adults informed. Based on this observation, Rébellion has imagined a campaign where children teach parents, thanks to playful meetings and educational events to make the youngest aware of the importance of water and the preservation of all living things. The visuals of the campaign show children teaching their parents in a back-to-nature atmosphere. This campaign gives the Petit Bateau brand and the Water Family the opportunity to raise awareness about water preservation while presenting the new collection with drawings by illustrator Séverine Assous, created especially for this collaboration. Through its speeches, Petit Bateau continues to reconnect children with nature and highlight its responsible and environmental commitments.

Plan

  • Strategy
  • Advertising
  • Social media
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