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Me, Little President of Nature

Challenge

Petit Bateau wishes to communicate within the framework of the launch of its new collection with prints inspired by nature.

Idea

“Me, Little President of Nature”

The truth comes from children’s minds (especially in politics).

 

The launch of this collection is an opportunity for Petit Bateau to remind its mission: connecting children to nature! And when we love children, we love nature, because it is their most precious playground and development. Thanks to nature, children nourish their creativity, their self-confidence and their desire to protect the planet.

Rébellion imagines “Me, Little President of Nature”, a social media campaign revealed in the middle of an election period. This time, the floor is given to children. Each one expresses the measures they would like to take to get closer to nature.

 

 

Plan

  • Strategy
  • Advertising
  • Social Media
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