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A campaign that shows bar staff’s hidden side.

Challenge

Picon wanted to define its new social media strategy. This brand is known for being sincere, close to its customers, friendly… How can its values be conveyed? 

Filters and touch ups are standard on social media to smarten things up and smooth out bumps. What if we showed things as they really are? The real Picon is the one served in cafés and bars in French regions. 

Idea

Picon,
Meeting those serving drinks 

 

We designed a campaign based around a series of portraits. Daniela, Jérémy, Gauthier… we meet the people who make sure this drink is served perfectly. 

 

Plan

  • Brand platform
  • Manifesto
  • Social media strategy
  • Digital campaign
  • Barmaids portraits

Results

Engagement with portraits
20,3%
Reach organique on Facebook
1M
Engagement with Instagram posts
19%
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