Somfy has been in business for more than 50 years, and is the French smart home specialist. How can the brand be positioned as the key brand in its sector ?
that everyone has their technique !
Somfy suﬀers from a slightly outdated image faced with intensified tech (Netatmo, Google, etc), the universe of which is often cold and disembodied. This meant Somfy coming into people’s lives.
The agency came up with campaigns that turn their back on ordinary and break with the sector’s classic codes, which are often cold and serious.
A first very colourful video campaign with a choreographed character presenting the product.
The second campaign, much more social and funny, is embodied by an actor who says he is very brave up against burglars. We are not all so willing to take risks, and in that case chose Somfy!
Finally the third campaign showed extraordinary characters who feel “#good-good” because they’re safe.
- 3 social media campaigns