Creative passion, collective work


The Institut of “Métiers d’Excellence” offers programmes in the disciplines of design, craftsmanship and customer experience to the younger generation and to people seeking reconversion, encouraging professional integration within the group. How can we raise awareness of this initiative and encourage young people to take the plunge?


« The Story Behind ME »
Exploring the Professions of Excellence


The talents that work every day to create the iconic pieces of the LVMH group are in the best position to reveal the contours of these exceptional professions and transmit their passions…

Creation of an unexpected discussion through the series of 3 films titled “The Story Behind ME”, which highlights the professions of excellence, the people and the iconic and emblematic products of the group’s 3 houses. We discover the face, the intelligence, the eyes, the hands, the sensitivity of women and men who pass on from generation to generation, from one profession to another, the passion for beauty, for what stands the test of time, the passion for know-how.


  • Strategy
  • Creation of a series
  • Social media
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