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The first world launch outside car shows.

Challenge

How can a buzz around the new Yaris be created with journalists, with them having an advance preview and contact with all the experts that contributed to it? 

 

Idea

“Why Stop”
The first world launch outside car shows. 

What better than shining the spotlight on all the experts involved with the new model to showcase its quality?

The agency designed an event around 4 workshops that allow small groups of journalists to spend quality time with the hybrid engine brand’s experts, who worked on the chassis to the design. 2 equipped studios round out the plan to make TV features. 

Plan

  • Launch strategy
  • Graphic territory
  • Event
  • Set design
  • 3 interactive workshops
  • Présentation films
  • Digital relay

Results

Journalists
200
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