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Presentation of the new Aygo X prologue design

Challenge

Rebellion is supporting Toyota in the worldwide release campaign for the Aygo X prologue. One objective: to create a 100% digital project that takes us to Nice, to the heart of ED2: Toyota’s European design centre, to explore the new design of a bold and unique city car made in Europe.

Idea

Aygo X prologue: a 100% digital presentation

Imagining the ideal format for this strategic announcement was the challenge given to Rebellion. 

Rebellion and Toyota Motor Europe imagined and launched a unique online experience, accessible to all, to discover the new design of the Aygo X prologue. A car with a strong personality that embodies the vision of the city car of tomorrow.

In order to introduce this new design, we have built a tailor-made brand platform that presents a reveal video, a series of visuals as well as a website dedicated to the presentation of this reveal: x-prologue.com

Plan

  • Reveal package
  • Documentary video
  • Digital campaign
  • Website
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