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Time to take the plunge

Challenge

The leader in swimming pool kits, Waterair, would like to celebrate its 50th anniversary by reminding us how perfect its customised offer is for having a great time.

Idea

“It all starts with the right choice”
A saga that plunges us into the very difficult choices of everyday life…

 

Life forces us to make decisions. Investing in a swimming pool is particularly challenging, especially when you have to build it yourself… so better not to make a mistake.

This is why the agency has imagined a saga that reminds us that every moment in life must start “with the right choice” through 4 episodes that contrast small everyday choices, without much consequence (isn’t it?). Good or bad, the important choice of investing in a swimming pool. Amongst scenes from everyday life, some of them funny, are exposed all the good reasons to choose Waterair.

 

Plan

  • Strategy
  • Advertising campaign
  • TV & digital
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