La jettomanie

Problème

25 tons of litter are collected every day from highway rest areas in France. This phenomenon increases during the summer vacation season, as nearly 1 in 4 French people throw their waste out the window each day.

Solution

Imagine a humorous campaign introducing an illness that affects many drivers: 'Littermania' (the bad habit of throwing trash out the window). The simple cure for Littermania? The trash bin! Obvious, right?

“ Et vous, êtes-vous jettomane ? ”

DEPLOYMENT

45-second film for digital and OOH on highway rest areas.
10M views
120+ press mentions

SILVER at the Grand Prix Stratégies for Engagement Communication.