The ice cream that comes from
up north (from France)

Problème

How can you stand out from the competition (artisan ice cream makers and industrial brands) during the summer and sustainably increase sales?

Solution

With consumers increasingly mindful of the origin of their food, it's time to let them know that Häagen-Dazs, an American icon with a Danish name, is entirely made in France, in the Hauts-de-France region.

A campaign universe inspired by the pop culture aesthetic of Stranger Things, designed to re-establish the brand within the cultural landscape of its 25-40 target audience and foster a sense of closeness with them.

“ La crème glacée qui vient d’en hauts (de france) ”

Déploiement

60s, 30s, 20s, and 6s films rolled out across TV, digital, and cinema, along with OOH displays.
Summer event activations.