Against winds
& tides

Constat

Generations evolve. Lifestyles do too.
How can a brand with over 130 years of history adapt to this constant evolution?

Solution

Take concrete and committed actions to meet the expectations and needs of a new audience seeking meaning and change.

“ Petit Bateau, contre vents & Marées ”

DEPLOYMENT

For the past 3 years, Rébellion has been guiding Petit Bateau through the ages with clever activations amplified by multi-media campaigns.