aaaSamia,
just a little more!

Problem

Samia, a leading brand of oriental products in Europe, aims to win over a younger audience to accelerate growth and regain market share within its core demographic in an inflationary context.

Solution

The agency crafted a new tagline, "Encore un chouïa", to assert the brand’s personality, steeped in a dual culture and resolutely modern. With a new communication territory, year-round influencer and brand content efforts, and TV campaigns during key moments, the brand has become closer to its community.

“ Samia, encore un chouïa ”

Déploiement

- Brand platform, brand strategy, and social media strategy.
- 30s, 20s, and 6s films across TV and social media.
- Brand content & influencer collaborations.
- OOH campaign via Metrobus.