Tinder,
makes fire!

Problem

The 2020-2021 health crisis only made meeting people more complicated... Meanwhile, dating apps continued to multiply!

Solution

Capitalize on the context and codes of Koh Lanta, the TV show that captivates our 18-25 target audience, and create a disruptive "UFO" within the ad break to stand out and grab attention.

“ PAS DE TINDER, PAS DE FEU ”

DEPLOYMENT

- A series of three 20-second films aired as Koh Lanta intros and on digital platforms.
- Over 7.5M people reached per week.
- +34% increase in app downloads.